Department of Public Relations and Communication Techniques

 List of Courses:

 PR-01*.V.F. PUBLIC RELATIONS AND COMMUNICATION IN CRISIS. This subject focuses on the acquisition of practical skills in planning and acting in times of crisis. This course is supplemented with workshops, which are devoted to communication and the management of information in a crisis. The subject-matter will be determined by the students after the consultation with an adviser. This subject is usually connected with thesis writing. (76 h., test, 2 ECTS)

Lecturer: Irina E. Goncharova.

PR-02.V.F. ORGANIZATION AND CONDUCTING OF PUBLIC RELATIONS AND COMMUNICATION CAMPAIGNING. The main purpose of this course is an analysis of public relations and communication campaign stages which include analysis, planning, achievement, and evaluation. This course familiarizes students with different types and models of PR-campaigns. The structure of the course includes the following: 1) concepts of PR-campaigns (definition, difference from the procedure PR-activity, PR-programs and PR-actions, types and kinds of PR-campaigns); 2) analytical stages (phase of definition of a problem/opportunity phased research, situations of the analysis, creation of model PR- campaign); 3) planning (definition of the purposes, strategic planning, tactical plans, general plan of PR-campaign); 4) realizations (work with special groups of the public, concurrent informing during the PR-campaign, realization of special events); 5) evaluation of efficiency (requirement and general characteristics, basic models). (76 h., exam, 2 ECTS)

Lecturer: Dmitry P. Shishkin.

PR-03.IV.S. MANAGEMENT OF COMMUNICATION. This course is devoted to the conceptual bases of management of communication. Students become knowledgeable about the uses of communication, strategy and planning. Students also study how to manage personnel in commercial and state organizations. (60 h., exam., course paper, 2 ECTS)

Lecturer: Irina E. Goncharova.

PR-04.IV.F. FUNDAMENTALS OF PUBLIC RELATIONS AND COMMUNICATION IN NGO. This course covers the following topics: specific characteristics of NGO, development of strategy of communication for NGO, preparation of applications to foundations and communication with partners, sponsors, and volunteers. Within the framework of the course, students study the topic "The Social Responsibility of Business" which was developed by Sergey Turkin ("Social Investment" Agency, Moscow). The students learn how to plan partnership of nonprofit and commercial organizations on a mutually advantageous basis and receive an opportunity for PR-campaigns of business in local community. At the end of the semester, students make a presentation NGO. (76 h., test, 2 ECTS)

Lecturer: Alexander S. Karpov.

PR-05. THEORY AND PRACTICE OF PUBLIC RELATIONS AND COMMUNICATION. During this course students become familiar with various types of communication campaigns and projects. They write letters and other texts for communication. Students become proficient in negotiation and the positioning of goods, organizations, and people. They receive an opportunity for practical development of various circuits of organization and realization of PR-campaigns and projects. One of the goals of this course is the development of strategy, style, and image of a particular company. The students also write a scenario pertaining to the primary aims of the course.

PR-05.III.F. The first part of this course examines modern trends in PR activity, the formatting of public opinion and influences on it, and also concepts of style, image, brand, and trademark. The questions of formal and informal regulation of activity are analyzed in the field of public relations. Procedure control pertains to knowledge and discussion about practical tasks. The midterm control will include thematic monitoring mass media of 5 sources. (76 h., exam, 2 ECTS)

Lecturer: Inna G. Sosnova.

PR-05.III.S. In the second part of this course, the professional toolkit of PR, including work with mass media, researches, and other tools are studied in detail. Questions of strategy and tactics of PR, positioning of firms, and scheduling are also examined. In general, in this course the materials on the international and national professional associations, awards, publications in the PR area are offered to students which will allow them in the future to orient themselves in a professional field. The procedure control checks and discusses of completing practical tasks. The midterm control is a thematic monitoring of mass media of 5 sources (Prerequisite: PR-05.III.F.) (76 h., exam., course paper, 2 ECTS)

Lecturer: Inna G. Sosnova.

PR-06.IV.F. THEORY AND PRACTICE OF PUBLIC PARTICIPATION. This course focuses on the specifics of organization and informing citizens regarding public participation and acceptance of ecologically and socially important issues. The subject of study is the theory and practice of organizing public involvement, Russian and international legislation regulating the rights of the citizens access to information, and also the role of public relations in mechanisms of ecological regulations. The level of study is based on the analysis of international practical experience in both adaptation of modern ideas and development for Russian social identity. As a result, students are able to organize public participation on a local level. The procedure control is carried out in the form of written reports (independent work), reporting on measures, control it’s fine, and tests. (60 h., exam., 2 ECTS)

Lecturer: Alexander S. Karpov.

PR-07*.V.F. MODERN PRESS-SERVICE. The purpose of this course is to achieve a competence for work in press-services in different spheres: administrative, commercial, political, cultural, international, etc.; to develop steady representations about ethical categories and norms of the functioning of press-services; and to develop students` skills of positioning and work with the image of a press-secretary. The procedure control is done in the form of discussion of the practical tasks: the list of the journalists, summary, biography, press release, reference, group presentation of the project including a press conference. The midterm control is a presentation of the project with the submitted budget and an estimation of by the plan including a press conference or a briefing within 1 hour. (76 h., exam., 2 ECTS)

Lecturer: Inna G. Sosnova.

PR-08.V.F. CONSULTING IN COMMUNICATION. The purpose of this course is to give the student theoretical knowledge and practical skills allowing him to take the role of an adviser in the sphere of public relations, communication, and to cooperate with experts. The procedure control includes control questions at lectures, seminars, and in practical classes. The midterm control is an analyzation of the students performance of practical tasks. (76 h., exam., 2 ECTS)

Lecturer: Anna S. Gorokhova.

PR-10.IV.S. ORGANIZATION AND FUNCTIONING OF PUBLIC RELATIONS AND COMMUNICATION TECHNIQUES DEPARTMENT. The purpose of this course is the development of material under the common specific characteristics and requirements referring to the organization of communications. In this course, the general principles of management of PR-activity in organizations, problems of interaction of PR-structures with other divisions, the law of the initial stage creation of a PR-service, and its further functions are examined. Features and characteristics of the organization of PR-structures in various spheres of economic and public activity are further analyzed by a stock exchange, policy and politic discussions, socio-cultural topics, and state management. As a result, students will use all theoretical knowledge. The procedure and midterm control will include spelling of control works, assessment of works at seminars, and control of work with literature. (60 h., exam., course paper, 2 ECTS).

Lecturer: Dmitry P. Shishkin.

PR-11. SOCIAL METHODOLOGY IN PRACTICE OF PUBLIC RELATIONS AND COMMUNICATION.

PR-11.IV.F. In the first part of this course, students become familiar with social-oriented methods. For example, data analyses, interviewing people, etc. Each student will create a new research program and then conduct her/his own research. (76 h., research project, test, 2 ECTS)

Lecturer: Julia Ju. Murashova.

PR-11.IV.S. The basic task of this course is to teach students to apply quantitative methods to course and degree papers. In the first part of the course "Methods of Research in PR", students are recommended to collect empirical data for course work or their degree project.

The second part of the course includes the study of techniques of analysis and the quantitative characteristics of structure of a community, activity of people, mutual relations of individuals with the state and organizations, basic laws in behavior of people, and in distribution of the materials between them. The knowledge of methods of research will allow the students to characterize structure and dynamics of socio-economic processes, to estimate fluctuations, to reveal and to stimulate influence of a complex of socio-economic factors. The quantitative analysis of data will promote experience in the construction of forecasts and preparation for important decisions related to public relations. Home work and independent study focuses on understanding methods and interpreting results. The procedure control is concerned with the performance of tasks at seminars. Prerequisite: Mathematics, Computer Science, Economy, Sociology, Social methodology (1st part), and also Logic. (Prerequisite: PR-11.IV.F.) (72 h., exam., 2 ECTS)

Lecturer: Inessa G. Tarusina.

PR-12. SOCIOLOGY OF MASS COMMUNICATIONS. This course focuses on mastering the knowledge of social theories of mass communications, formation of skills applying to methods of sociological researches of communicative process. The course furthers the knowledge of courses pertaining to Sociology and Methods of Researches in PR with reference to the topic of mass communications. The procedure control of knowledge will be carried out in the form of performance and discussion of independent creative tasks, and public performance of control works.

PR-12.III.S. In the first semester, theory and practice of mass communications in a modern society is considered. The topics of lectures are connected to the analysis of functions, roles and tendencies of ÌC development, statement of modern theories of information process, interaction of ÌC with authority and the audience in western countries and Russian society, and methods and results of sociological research of mass communications. (60 h., test, 2 ECTS)

Lecturer: Julia Ju. Murashova.

PR-12.IV.F. In the second part of this course, the sociological research of mass communication is examined. On the topic of practical employment, the questions of the theory and practice of the functioning and means of mass communication, and materials of concrete research of the contents and effects of ÌC influence on an audience are considered. (Prerequisite: PR-12.III.S.) (76 h., exam., 2 ECTS)

 Lecturer: Julia Ju. Murashova.

PR-13.V.F. MARKETING RESEARCHES IN PUBLIC RELATIONS AND COMMUNICATION. The main goal of this course is to study international and Russian market of public relations and communication services. Students learn how to communicate with customers and how to present their own ideas. The procedure and midterm control focuses on spelling of control works, assessment of works at seminars, and control of work with literature. (76 h., exam., 2 ECTS)

Lecturer: Anna S. Gorokhova.

PR-14.IV.F. MODERN MANAGEMENT. The purpose of this subject is to train theoretical and methodical basics of management of socio-economic processes and phenomena at various levels. Special attention is given to principles, and forms and methods of strategic and administrative management. The midterm control includes tests or answers to questions on the material. (76 h., exam., 2 ECTS)

Lecturer: Irina E. Goncharova.

PR-15*.IV.S. FUNDAMENTALS OF TELEVISON AND RADIO JOURNALISM. The purposes and tasks of this course are focusing on the acquisition of expertise in PR by providing basic knowledge of the profession of television and radio journalist, and to generate concepts of engineering of execution and practical skills. It is necessary to help rapid orientation in events and transformation of any event in relation to product. The procedure and midterm control include written reviews and analysis of TV programs, drawing up ratings of TV journalists in Russia, and practical work in an audience (individual experience in interviewing, conversation, press conference, etc). (76 h., exam., 2 ECTS)

Lecturer: Julia N. Olestchenko.

PR-16.IV.S. MARKETING. This course will acquaint students with the main tasks of marketing, development, and methods of implementation of a complex market in various situations. The procedure and midterm control include spelling of control works, assessment of works at seminars, control of work with literature. (60 h., exam., 2 ECTS)

Lecturer: Marina E. Lebedeva.

PR-17. THEORY AND PRACTICE OF MASS COMMUNICATIONS. The purpose of this course is to introduce students to the information and communication system in our country and abroad; the history of formation of modern types of information enterprises; functioning of information structures and work of their employees.

PR-17.II.F. In the first part of this course the following issues are examined: history of mass  communications, and also organization and problems of a social context of work with information: the Russian legislation and professional etiquette. The midterm control - reports of students on practical employment after mastering the appropriate lecture material and written works. (76 h., exam., 2 ECTS)

Lecturer: Maria L. Konyukova.

PR-17.II.S. The questions of MC functioning in an area of heavy communication in a city, region or country are considered. The subject of study is the MC concepts, social aspects and consequences of MC work. The midterm control - performance of students in practical employment after mastering the appropriate lecture material and written works. (Prerequisite: PR-17.II.F.) (76 h., exam., 2 ECTS)

Lecturer: Maria L. Konyukova.

PR-17.III.F. The sociopolitical aspects of activity and influence of Mass Media, including the following themes are considered: ways of formation of the social issues on the information, classification of Mass Media, features of functioning of independent Mass Media, questions of public Mass Media economy and management. The midterm control – students work placement mastering the appropriate lecture material and written works. (Prerequisite: PR-17.II.S.) (76 h., exam., 2 ECTS)

Lecturers: Maria L. Konyukova, Shekiya B. Abdullaeva.

PR-17.III.S. In the last part of this course students analyze some analytical genres, correspondence, articles etc. They also study methods of editing. Questions of Mass Media functioning in a context of state and public management are examined. A PR-activity in publishing and Mass Media is also studied. The midterm control - involvement of students in practical work after mastering the appropriate lecture material and written works. (Prerequisite: PR-17.III.S.) (60 h., course paper, exam., 2 ECTS)

Lecturers: Maria L. Konyukova, Shekiya B. Abdullaeva.

PR-18*.III.S. SEMIOTICS OF ADVERTISING. The purpose of this course is to teach students to read professional advertising texts, to decode of advertising messages, and to analyze interrelation of visual, verbal and paraverbal lines of advertising text. Students get acquainted with semiotics, its basic categories, concepts and conceptual semiotics, types of sign systems. Besides this, the course “Semiotics of Advertising” expands students` understanding of advertising as a science, modes of work above advertising messages which allows them to apply the received knowledge in practice. The procedure control: the account of visiting of lectures, work at seminars. (60 h., exam., 2 ECTS).

Lecturer: Tatiana A. Meleshko.

PR-19. ADVERTISING IN COMMUNICATION. The purpose of this course is to give the necessary amount of knowledge in the field of advertising-information activity for successful work in the sphere of public relations. Tasks of this course are aimed at providing students theoretical and applied knowledge of advertising-information activity, and also skills of practical work in this sphere.

PR-19.II.F. Questions of the origin and development of advertising in Russia and abroad,  campaigns are studied. The procedure control – account attendance, discussion of questions in the form of business games or discussion, check of  independent tasks. The midterm control - practical works and tasks at seminars, tests and control questions. (76 h., exam., 2 ECTS).

Lecturer: Svetlana S. Silaeva.

PR-19.II.S. In the second part of the course the following issues are considered: means of distribution of advertising, their choice and application, bases of development of advertisements and texts, style of the firm and its basic elements. In the end of the course the general questions regarding the functioning of an advertising market and its agents, including questions about the estimation of efficiency of advertising activity, and its ethical and legal aspects are studied. The procedure control - account attendance, discussion of questions in the form of business games or discussions, independent tasks. The midterm control - practical works and tasks at seminars, tests and control questions, practical work on a theme: "Provisional project of the plan of advertising campaign of a firm "N". (Prerequisite: PR-19.II.F.) (76 h., **course paper, exam., 2 ECTS)

Lecturer: Svetlana S. Silaeva.